​Hi. I'm Dr. Wendy Abraham, founder of The China Copywriter.

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Living, working, and studying in both mainland China and Taiwan gave me more than a fascination with Chinese culture. It gave me a firsthand understanding of how people communicate, build trust, evaluate credibility, and develop business relationships.

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After earning graduate degrees in Chinese studies, I spent decades immersed in Chinese language, history, and culture, with a career spanning academia, publishing, and cross-cultural marketing.

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Along the way, I came to recognize a challenge facing Western companies doing business in China: even an excellent product can be at a disadvantage when its value is communicated through a Western lens.

That challenge is especially important in MedTech.

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Chinese buyers, hospital stakeholders, and distributors don't necessarily evaluate credibility, risk, and value in the same way their Western counterparts do. Technical accuracy matters, of course. But communicating specifications accurately isn't the same as giving a buyer a compelling reason to trust your company, choose your technology, or advocate for it internally.

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And that's where cross-cultural copywriting comes in.

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Cross-cultural copywriting isn't translation. It's a fundamentally different act of persuasion.

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The order of what convinces a reader — and what that reader considers persuasive proof — can be very different. A sales rep can recognize when a message isn't landing and adjust in real time. A sell sheet, case study, battlecard, or distributor newsletter can't.

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It either works on the page or it doesn't.

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Today, I combine my China background with ongoing research into China's healthcare system and MedTech market to help Western medical device companies bridge that gap.

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Through The China Copywriter, I specialize in English-language sales enablement copy and case studies for companies developing diagnostic imaging and point-of-care (POC) technologies.

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My goal isn't simply to explain what your technology does. It's to communicate why it matters to the people you're trying to reach in China — helping you differentiate your technology, build credibility, strengthen distributor relationships, reduce perceived risk, and give buyers concrete reasons to believe your claims.

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Because succeeding in China takes more than translating the words. It takes translating the value.​​​​

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MedTech Copywriting | Sales Enablement | Case Studies | Point-of-Care Diagnostics​​